Do you ever think about how artificial intelligence changes the marketing world in the future? Is it really help digital marketing to grow? The answer to all these questions is yes. Let’s see more about AI and it’s future in digital marketing. As the AI gathers more and more information and processing, it will definitely help to improve better digital marketing strategies and give valuable customer insights to companies.
But some people think that AI is a big threat to human civilization. A tech tycoon Elon Musk quotes that
AI is a fundamental risk to the existence of human civilization.
But still most of the big companies like Google, Facebook, Amazon, Tesla work on AI.
What is Artificial Intelligence?
AI is a technique to train machines and make them behave likes a human. John McCarthy introduced the term Artificial intelligence in the year 1956. He defines
Artificial intelligence is the science and engineering of making intelligent machines.
Nowadays AI is used in a wide variety of fields including healthcare, robotics, marketing, and business analytics.
Most of the time we even don’t know that we are using artificial intelligence. Do you ever think about how google suggests the best result for your search or how Facebook shows interesting feeds to you? some people think that Artificial intelligence, machine learning, and deep learning are kind of the same. Somewhat it is true but the difference is AI creates the memic of humans, machine learning collects the data and makes the decision on it, Deep learning is used to create a neural network to solve complex problems. Let’s know more about AI from the video by Edureka.
How big companies use AI in digital marketing
Big companies use AI to market their products. In the last few years, most of the big companies like Amazon, Flipkart, Shopify uses AI as their successful marketing strategies. for example, Flipkart uses AI to showcase their product to a customer based on their searches. It increases the chance that the customer purchases the product and get a better experience.
Types of Artificial Intelligence
Artificial Narrow Intelligence
It is also known as week AI. It solves a specific problem that is narrowly defined. for example the face verification on your mobile phone. It operates within a predefined range and specific conditions. It doesn’t contain self-awareness and decision making power.
Artificial General Intelligence
It is also known as Strong AI. When an AI gets the ability to do certain work that humans can do then it is called artificial general intelligence. The machines do not have the ability to think like humans. Some people think that it can harm humans. For example, Stephen Hawking once said
Strong AI would take off its own, and re-design itself at an ever-increasing rate. Humans who are limited by slow biological evaluation, couldn’t compete and would be superseded.
Artificial Super Intelligence
This is the future technology where AI surpasses human abilities and think beyond it. It is just the hypothesis where the AI will take over the world like in movies or comics.
Use of AI and it’s future in digital marketing
With the ability of data collection, processing, and analyzing it, AI making a revolution in the digital world. Companies like Google use AI to get better search results. Let’s see the use of Artificial Intelligence in digital marketing by various companies.
Google predictive search is one of the famous AI applications. When you type in the google search engine it gives you recommended search results. This result is based on your location, recent searches, age, and other personal details. Google AI tries to find out what you are searching for.
Facebook uses AI for deep learning and machine learning. It shows the post that you are most likely to see. Facebook face recognition and verification system used to very the people and suggest to tag them.
Twitter uses AI for identifying terroristic language and hate speech. Most of the tweets can audit by Twitter boats up till now. Around 30000 terrorist-linked accounts were removed by Twitter and from them, 95% were removed by AI Machine.
Amazon is one of the biggest e-commerce companies. They use AI technologies for product recommendations to their customers. Amazon AI analysis of how frequently see some products did you add some product in the shopping basket, etc.
AI covers domains such as Computer vision, Deep Learning, Machine learning, Computer Vision, neural language, Image processing, and expert system. As AI grows rapidly is it possible that these systems track our thoughts and suggest us some product according to that. what do you think about it, please let us know in the comment section.
Conclusion- AI and it’s future in digital marketing.
Here we cover most of the concepts that will help you to understand the concept of AI and how it is used in the real world to solve complex problems. We also see the use of AI in social media and it’s future in digital marketing. Hope you like this article. And please share your valuable comments with us and what do you think about AI and its future.
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